Read the document @ http://www.ipsosglobaltrends.com/files/gts_2014_we…
What kind of capitalism do we want, what sort of ‘information age’ do we want to live in, and what is an acceptable balance between personalisation and privacy? Some argue that the control is now with connected consumers, not governments and business, although consumers feel differently!
Recognition of this prompted Ipsos MORI’s first ever Global Trends Survey. The 200+ question survey covers 20 countries featuring everything from marriage to mealtimes, from personal ambition to advertising, from society to social media. It provides valuable insights to help our clients navigate the complex, sometimes contradictory nature of human attitudes and behaviours around the world.
